Rights Migrate Too

Integrated campaign on social protection in West Africa

Rights Migrate Too

Challenge: In 2013, ECOWAS Heads of State signed in the General Convention on Social Security that guarantees the portability of social protection rights for migrant workers and refugees across ECOWAS States. However, despite a convention signed at the highest political level, general awareness around it was very low. People in labor ministries, employers, trade unions, insurance companies, health providers and migrant workers themselves were not aware of how this convention applied to them. The International Labour Organization with EU funding has a social protection programme and in that context they needed communications and design support.

Insight: With a very limited budget, we needed to extract key messages from the convention tailored to different audiences. The first step was rewriting the convention in a language that was easier to understand. We made a “popular version” and an “ultra-popular version” of the convention.


Solution: Developed a unique visual identity for the convention and developed a toolkit with a variety of digital assets for different stakeholders to use and build on. We edited the text of the convention into “popular” and “ultra-popular” versions, tailoring the content to different audiences.


Outcome: The ‘popular’ and ‘ultra-pop’ versions of the convention with supporting social media assets were very well-received. In addition, we developed an app for migrant workers. The app was designed to provide migrant workers and refugees the basic information on issues related to social protection. The visual identity of the campaign was so well received it was subsequently used for training material for government officials.

Crafted by:

See also:

Unexpected Connections - 40 Years of Chile-Singapore Diplomatic Relations

Unexpected Connections - 40 Years of Chile-Singapore Diplomatic Relations

Exhibition and coffee table commemorative book.

Economic Report on Africa 2021

Economic Report on Africa 2021

Design and typesetting of ECA's flagship report.

OXFAM Africa Killer Facts

OXFAM Africa Killer Facts

An-award-winning social media campaign.

Africa Transformation Report

Africa Transformation Report

Visual Summary of ACET's flagship report

The Whole World Has Let Me Down

The Whole World Has Let Me Down

Design and layout of a report that puts the spotlight on tough issues to address.

Candid - 100 Perspectives on Gender Equality

Candid - 100 Perspectives on Gender Equality

A book and a campaign on gender equality that had real impact.

Hafiz
Hafiz

Video & Animation

Blaise
Blaise

Translation

Anthony
Anthony

Software Development

M. Gökberk Tektek
M. Gökberk Tektek

Creative Strategist

Mandy Kabasa
Mandy Kabasa

Africa Director

Carolina Rodriguez
Carolina Rodriguez

Director