Oxfam West Africa
Campaign conceptualisation and execution.
OXFAM and the Development Finance International required a highly visual social media campaign to launch the second iteration of their Commitment to Reducing Inequality Index (CRII). The goal was to generate online and offline conversations about the commitment to reduce inequalities by West African governments.
With freedom to develop the look and feel of the campaign, the challenge was to create an original visual identity that would resonate at a regional level and also feel authentic to the countries represented, while staying within the OXFAM corporate branding.
Our diverse team was perfectly suited in the task of creating bespoke illustrations to more authentically portray OXFAM’s killer facts. Creative professionals based in Nigeria, Zimbabwe, Jordan, and Singapore— collaborated to develop a campaign that sat well in the OXFAM brand while fully capturing the key messages.
This campaign won Bronze in the ‘Good’ category and was shortlisted in the Social Media category at the 2022 Pitcher Awards. The Pitcher awards celebrate the best of creativity in campaigns across Africa.